Marketing is a tool that presents your work to more and more audiences. No matter how good your work is, the word needs to be spread and the only thing which will do the job for you is Marketing. Don't see marketing as some rocket science, we made the marketing easy for you.
Here are the ways through which you can grow your photography business.
Google business pages: Google is providing free Google business page service for the people who want to grow their business. Google is now putting its business rankings before the organic listings in their rankings. It is very important to fill out proper details and a few photos to the profile as it will give a clear view to the person who is looking for a photographer.
Social Media: Fish where the fishes are. All your audience is using social media, so it is important to take advantage of social media as much as you can. It will share your company updates to your followers and sometimes it even works as a portfolio and advertising your company. Keep yourself updated on social media because you never know if somebody is looking for you.
Network with other professionals: It is very important to collaborate with other local professionals. It will build your reputation and authority in the market. Recommend their name to those in need and they will reciprocate positively. Do not always have a sense of competition from other professionals, be friends with everyone it will surely benefit you in the future.
Website: We live in a digital era where web presence is very important and how you present yourself in that platform really matters. Research and find a good web producer who can help you meet your vision. A website will allow your future customers to look into your past works with additional information such as pricing, contact information, and reviews.
Blog as often as you can: Being active on the website is important for your google ranking. Do not just create a website and forget it, you need to update new content as often as you can. Creating a blog is a good way to produce content and improve your ranking on Google.
Referrals: Offer gifts and small discounts to people who find their 2-3 Friends to schedule a photo session which will improve your clientele. This is a small effort from your side to spread word of mouth.
Criticism: Take reviews from experienced photographers on your work and be open for criticism as it will make your work skill stronger and improve your work professionally.
Borrow: Do not spend all your money on buying gadgets in a single day. If you're in need ask local photographers to lend it for some time. If that doesn't seem to happen, try to reach a local store and find if you can have the equipment on rent. This will save you lots of money as you cannot risk yourself into a large debt in the initial stage of your business.
Make every shoot as your first shoot: Remember that nervousness and urge to make everything right on your first shoot? That's the kind of dedication you need to have for all your shoots as every shoot is important for your impression.
These are very basic techniques that work effectively to grow your business. Try to practice them, it will take time and some effort but it will really pay-off in the future.